Very is part of the UK’s No.1 home shopping group, Shop Direct. Though the Brand has had its own catalogue since inception, its primary focus has been online shopping.
For Littlewoods (also part of the Shop Direct Group) we had created a seasonally relevant selling magazine format, that adopted a strong push to the online store, and replaced traditional, between catalogue mailings. After a successful format Launch for Littlewoods, it made sense that Very should follow.
For Littlewoods (also part of the Shop Direct Group) we had created a seasonally relevant selling magazine format, that adopted a strong push to the online store, and replaced traditional, between catalogue mailings. After a successful format Launch for Littlewoods, it made sense that Very should follow.
To date we have been commissioned to produce 4 issues of ‘The Very Edit’ handling all pre-print aspects - Product Plan, Page Plans, Design, Editorial, Art Direction and Artwork production.
